Using Visual Website Optimizer to Test Headlines

The fine folks at Visual Website Optimizer just published a case study about how we recently used their service to test headline messages on our homepage.

Visual Website Optimizer CityCliq Screengrab

If you’re a website owner interested in doing some split testing, we strongly recommend checking out VWO. It’s incredibly easy to use and delivers very useful data. In our case, we tested a few variations on our homepage tagline and found that the simpler, more direct copy led to a tremendous increase in clickthroughs to the plans page. Testing messages is just one way that we can make CityCliq better for business owners and we plan on doing much more in the future.